Time(s): 11:00 am - 12:00 pm
WBE Expert Series Webinar: Pay to Play Era – Why Your Marketing Is Not Hitting The Mark
11 am PST / 12 pm MST
With increased competition, gone are the days of target audiences organically running into your brand. More often than not, impressions, engagement, and conversion have something to do with paid advertisements, paid sponsorships and partnerships, paid influencers, paid speaking opportunities and the list goes on and on. Now more than ever, if companies want to elevate their brands, they have to invest in a marketing strategy that will eventually not only replenish, but turn a profit to that investment if it’s being done right. Join Laurel Mintz, CEO and Founder of Elevate My Brand, a digital marketing and live events agency in Los Angeles to discuss how to make sure your strategy is impactful.
Laurel Mintz J.D., M.B.A. founded Elevate My Brand, a digital marketing and live events agency, in 2009. Spearheading her team, Laurel works with clients to develop and execute perfectly tailored strategic marketing initiatives to elevate their brands. Throughout her 20+ year career, Laurel has worked with prestigious global brands including Zendesk, Verizon Digital Media Services, PAW Patrol, Sprinklr, Bassett, and Susan G. Komen.
From rebranding to product launching, online marketing to developing a social media presence, EMB’s solutions open new markets, expand consumer bases and increase visibility and profitability. Laurel has been awarded for her work with such recent achievements as the 2017 Patrick Soon-Shiong Innovation Award, W3 Silver Award for work on the 2016 PAW Patrol Road Patrol Campaign and the Los Angeles Business Journal Women in Business Award, amongst others. She proudly sits on the board of the Network for Teaching Entrepreneurship, UCLA Restaurant Conference Advisory Board and mentors for The Women’s Global Leaders Initiative. In addition, she writes a column appropriately entitled “On Brand” for Inc. Magazine and contributes to several partner brands as a guest blogger. Laurel received her B.A. from UCSB and J.D., M.B.A. from Rutgers University.
When she is not in the office being a superwoman for her team and clients Laurel spends time with her husband and fur babies Miso and Tater.