Time(s): 12:00 pm - 1:00 pm
September 6, 2017 – 12 (PST)/ 1 (MST)
Did you know that 86% of buyers can’t see a difference between suppliers while 70% of suppliers think they’re are unique? Have you been meeting with diversity buyers for years and still haven’t gotten any traction at conferences? For 20 years I was a marketing manager for companies like PepsiCola, Pizza Hut and Frito-Lay where I bought services. It always frustrated me that suppliers weren’t getting it right and wasting tons of resources in pitches that went nowhere. Now, I teach companies how to market and sell to the big corporations. For the past 2 years, I’ve been a certified WBE and I’ve sat through countless roundtables and matchmaking meetings while asking diversity officers what they thought were the biggest mistakes WBEs are making. This is a presentation of what they said.
Join us for this story-packed presentation and learn:
- The 3 big mistakes that keep WBEs from getting business at Matchmaking meetings
- Why having a certification alone isn’t enough to get hired
- How to pick a differentiator that will have the buyers at ‘hello’
Chala Dincoy is the CEO and Founder of The Repositioning Expert. She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a speaker at International industry conferences.
Chala dishes out big advice that’s to the point, accelerates your growth and is like ROCKET FUEL for your business!