Time(s): 12:00 pm - 1:00 pm
WBE Expert Series Webinar: Branding: What is a brand and why does your company need one?
December 3, 2019 ~ 12 pm PST/1 pm MST
Join us December 3rd for a discussion about the elements that make up the brands we all know. Our goal will be to send you away with a better understanding of your organization’s brand and what you can do to strengthen your position in the market.
- Who owns your brand?
- How is your brand different from the competition?
- What do consumers really value in your brand?
- How to create your brand positioning
- The rules of branding
Bio for Dinny Cosyns
Dinny is a strategic problem-solver, creative thinker, and consensus builder. She is experienced in leading teams to create award-winning and highly effective integrated marketing and advertising campaigns for Fortune 500 brands. Brands including Kraft, Oscar Mayer, Ford, Citibank, Office Depot, Princess Cruises, and Northwestern Mutual.
When she left the big-brand-world to start her own business, she was Senior Partner, Group Management and Director of Training at J. Walter Thompson. Dinny founded NorthStar Strategies with two other partners in 2003. NorthStar is a woman-owned small business with offices in Tucson and Naples, Florida. In the past 15 years, NorthStar has developed and implemented strategic business plans for commercial and government sectors, developed and implemented corporate and self-branding models for clients’ businesses, and successfully navigated the world of being, themselves, small business owners.
Clients say that with NorthStar Strategies, they get Fortune 500 experience delivered by entrepreneurs.
Dinny hold a BA in Communications from the University of Wisconsin. She and her husband, Peter, relocated from the Chicago area to Oro Valley in 2018.