Time(s): 9:00 am - 12:30 pm
As a business owner, how often do you review and update your own business? Discover important checkpoints that need to be reviewed and updated on a regular basis to maximize your company’s results and revenue. Know what’s important to maximize your effectiveness in running your business. Review all eight ways to maximize business effectiveness from financials to marketing. Review a tactical action plan on what to do and when to do it.
Speaker: Evelyn Lamden, Red Kite Business Advisors
Evelyn is an experienced marketing executive with 30+ years in management roles. She managed media budgets exceeding $60 million and worked for companies such as Goodyear, Foodmaker (Jack-in-the-Box Restaurants), and Jenny Craig International. She also was Account Director handling the Nissan Dealer Assoc. of So. California for International Communications Group, now part of Carat N. America. Prior to co-founding Red Kite as a marketing consultancy in 2007, she was with Aviatech, a full-service ad agency specializing in digital marketing. In five years, she served as SVP Marketing, CMO and COO helping it grow from 12 to 45 employees and revenues from $2M to $10M. In all, she has worked in several industries, including automotive, fast food, weight management, fitness, healthcare, wellness, entertainment, horse racing, real estate, interior design, furniture manufacturing, public agencies, and non-profits.
A female pioneer in management at Goodyear, she helped pave the way for other women to hold management positions in a male workforce, as one of the first five female managers at the time in the company. She climbed the corporate ladder from secretarial pool to first female executive in Goodyear’s Southwest and Central Regions. She co-founded Red Kite as a marketing consultancy in 2007 as Experts in Women. Red Kite is certified as a WBE with WBENC, advocating for supplier diversity by working with other WBEs and minority-owned businesses. She’s a former Chair of WBEC-West San Diego Leadership Forum (four counties), the western regional partner of WBENC, a national organization representing women-owned businesses, and a Platinum Supplier Program graduate. She has been recognized twice as a finalist for Woman of the Year by San Diego Magazine in 2013 and 2014, and was a recipient of Women Who Mean Business Award from San Diego Business Journal in 2012. She also is a recipient for San Diego’s Performing Arts League 2014 “Star Award” for her community service, and was a recipient of the same award in 2009. And most recently, Red Kite received the Southern California Edison Diversity Business Enterprise Award in 2017 as part of their 12th annual Asian American Pacific Islander Heritage Month Celebration.
Active in her community, Evelyn served as Chair of the San Diego Symphony Board of Directors for three years, and remains a board member and member of the executive committee. She is also a board member San Diego State University’s Campanile Foundation, of SDSU’s MFA Musical Theatre Program Sounding Board, and Malashock Dance Company.
Location: SCMSDC Headquarters (800 W. 6th Street, Suite 850, Los Angeles, CA 90017)